How to make an animated product video for your store

A product that moves gets noticed. With a product template you can turn a few photos into a short animated ad for Instagram, TikTok or your store page, without filming and without a designer.

What you need

• 3 to 6 product photos, ideally on a clean background.
• A short line of text: the product name, an offer or a price.
• Your logo (optional) and your brand colours.

Make the video in four steps

1. Pick a product template (the E-commerce templates are made for this).
2. Drop in your photos; each slot takes a photo or a short video.
3. Change the text, colours and background, and add your logo.
4. Export in 9:16 for Reels and Stories ads, or 4:5 for the feed.

Tips that help it sell

• Show the product in the first second.
• Keep the text short: one benefit or one offer.
• Use the same colours as your store so people recognise you.
• Keep it short: most templates loop in 8 to 15 seconds.
• Make two versions with different text and see which one gets more clicks.