How to make a promo video for a SaaS product

A SaaS promo video has one job: show what the product does and why it matters, in seconds. A launch template gives you the structure (headline, screenshots, call to action) so you only bring your product.

What to prepare

• 3 to 10 screenshots of the key screens, the cleaner the better.
• Your product name and a one-line headline.
• The text of your call to action, such as “Start free”.
• Your logo.

Make it with the SaaS Promo template

1. Open SaaS Promo in the editor.
2. Add your screenshots to the slots.
3. Type your brand name, headline, button text and the short lines the template shows, then set the text size and font.
4. Add your logo and export in 16:9 for your site, or switch to 9:16 or 1:1 for social media.

Good to know

• SaaS Promo is a Pro template: you can open and edit it for free, and exporting it needs Pro.
• On the free plan, Fold iPhone (a phone mockup), Feature Stream and Split Screen show app screens well.
• Keep it short and lead with the result your users get, not the feature list.